Spreaker is a phenomenal podcasting tool that I’ve been telling people about ever since it launched. I’ve been impressed as heck with its easy-to-use interface and it is my go-to recommendation for anyone who plans to launch an audio program/radio show/podcast.
One of the best ways to position yourself as an expert in any field is to produce content that showcases your knowledge and provides value to your field of prospects. The best way to do that is with a blog. The second best way to do that is with either an audio or video podcast. All three have very specific benefits, and I recommend using an integrated approach that utilizes all three tools — but for now let’s just talk about an audio program and how Spreaker is one of the easiest ways to ship that program.
Why podcast?
Audio is quickly executed anywhere, anytime (especially with the mobile Spreaker apps for iPhone, Android, and Spreaker DJ for iPad!) You don’t have to worry about a studio or green screen or if your office in the background looks like a mess. Just sit down somewhere relatively quiet and hit RECORD. Actually, it doesn’t even have to be that quiet — I did a test demonstration with a traditional Radio professional who doubted the quality of the app and using an iPhone’s microphone to record. We tested it in a loud and crowded bar, sitting right next to a blaring jukebox — and it sounded GREAT. She was convinced, and you will be too!
Audio is easy to consume while multi-tasking. Your audience can listen to audio while working, working-out, or on the road. That’s a big benefit over blogging and video which demands the full attention of the reader’s or viewer’s eyes.
Podcast subscriptions via RSS feeds make it easy for interested followers to keep up with each episode you publish, and audio links are easy for them to share, download, or embed in social media and blogs.
Less preoccupation with your physical appearance. Many people are wary of using video because of self-image problems. When you broadcast using audio-only, you don’t have to worry about what you’re wearing, what you weigh, that pimple on your face, or anything else — you just have a conversation with your audience or your guess/co-host. It’s a lot more comfortable than staring down a camera lens!
Do not doubt the ability to differentiate yourself from the competition by positioning yourself as THE expert in your field. You don’t have to be a better salesperson than your competition — you just need to be a better positioned salesperson. And podcasting is a quick and simply way to do just that!
The Hot Dog Stand Chronicles
Here’s a sample of an interview-style show recorded and posted via Spreaker. It’s done by a traditional media seller in Columbus, Ohio by the name of Mike Rudd. Mike has built a platform that showcases his marketing philosophy and expertise by writing a blog, a book, posting on social media, and now through his podcast on Spreaker — all efforts uniting to raise his profile as an authority in his field.
Is it working?
Well, he’s consistently the top performer not only in his company — but in his market. His next closest competitor doesn’t have a blog or a podcast. “Something” must be setting him apart, right?
Here’s one of Mike’s latest episodes — enjoy (and LEARN.)
About Spreaker.com
Spreaker gives you the chance to take part in a rich community of audio creators broadcasting thousands of shows, tracks, and playlists. Listen to rising talents, or upload your own creations to share easily with blogs, sites, and social networks.
Step up to the mic by using the professional and easy to use DJ console, allowing you to mix voice, music, and effects that you’ll find in the cloud. Go live and chat with listeners, or upload pre-recorded content at your discretion. Spreaker offers you a complete distribution platform.
Spreaker is a web and mobile application that brings together audio creators and their fans with its sophisticated broadcasting tools and functioning social network.
Spreaker sets the stage for artists and hosts, allowing them to broadcast their shows, tracks, and playlists to listeners all over the world. Users can access the DJ console via the site or its mobile apps, and can choose to upload pre-recorded material into the cloud or broadcast their content live, mixing their voice with tracks and sound effects as they go. The application also streamlines the distribution process, allowing for easy sharing across all the major social networks as well as providing attractive embeddable players onto any website.
Music nerds and audio fans can also turn to Spreaker to listen to the thousands of musicians, DJs, and show hosts that have come to the site, ready to be discovered. Keeping up to speed with their favorites is easy, as fans can follow users, shows, albums, and sets, and give their love via messages or chatting during broadcasts.
There is no arguing with the ever-increasing popularity and continuing consumer consumption of online video! It seems like there are dozens of new apps and websites devoted to viewing, creating, and sharing video being released daily.
